Bollywood celebrities slam ‘shameful’ fragrance commercial


New Delhi: A number of Bollywood celebrities have condemned the “misogynistic” commercial of a fragrance model which sparked nationwide outrage and was later banned by the federal government.

Slamming the commercial, Bollywood actor and filmmaker Farhan Akhtar tweeted, “What extremely tasteless and twisted minds it should take to assume up, approve and create these stinking physique spray ‘gang rape’ innuendo adverts..!! Shameful.”

Bollywood actor, Richa Chadha additionally commented and stated that the company that made this advert must be sued for the “filth” they’re serving.

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“This advert shouldn’t be an accident. To make an advert, a model goes by way of a number of layers of choice making. Creatives, script, company, shopper, casting…DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This model, the company that made this advert must be sued for the filth they’re serving,” she tweeted.

On Richa Chadha’s tweet, Priyanka Chopra wrote, “Shameful and disgusting. What number of ranges of clearance did it take for this industrial to be inexperienced lit. How many individuals thought this was okay? I’m so glad that it was known as out and the ministry has taken it down. Appalling!.”

The commercial for the fragrance model exhibits 4 males in a comfort retailer, standing behind a girl. The lads are then heard saying “there are 4 of us, however there’s just one, who will get a shot”. It then exhibits the visibly shocked lady turning to them uncomfortably when one in all them went to seize a single bottle of ‘Shot’ fragrance saved on a rack.

After the outrage, the Ministry of Data and Broadcasting ordered the suspension of the controversial fragrance adverts. Inside hours of coming to the discover, the I&B ministry got here into motion and suspended the commercial. Now, an inquiry has been as per the promoting code.


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