2021 Tollywood Rewind: OTT turns a Savior


OTT Launch turned out to be a practice for Indian movies after the arrival of the coronavirus pandemic. This has been a pattern in numerous nations for the previous few years and Kamal Haasan reminded about this. High digital giants like Amazon Prime and Netflix shifted their focus in direction of the Indian market.The theatres are shut because of the pandemic and the producers are left in monetary stress after which most of them took the trail of releasing their movies on OTT platforms. Narappa and Drushyam 2 are the movies of Venky which had a direct launch on Amazon Prime.

Nani’s Tuck Jagadish, Cinema Bandi. Ek Mini Katha, Vivaha Bhojanambu, Akashavani, Tremendous Over, Jagame Thantram, Thanks Brother, Jai Bheem and Adbutham launched on OTT platforms. All these movies left the makers in income regardless of skipping the theatrical launch. Suresh Babu analyzed the scenario and launched Narappa, Drushyam 2 by OTT. He made good-looking income by these movies.

Nani’s Tuck Jagadish would have left the makers and distributors in big losses if the movie had a theatrical launch. A number of actors of Indian cinema are actually inking offers with the OTT platforms for direct tasks. On the entire, OTT platforms saved the producers throughout this stress and left them in income.

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